Product audits
(UX & UI)
A UX audit is a critical evaluation of your product, aiming to identify and resolve user pain points. By understanding what users experience, businesses receive recommendations for creating positive user journeys, boosting satisfaction, engagement, and conversion rates. The audit findings, consolidated in a usability report, guide strategic decisions for immediate improvements and future product development, ensuring a smoother and more user-friendly experience.
UX & UI design
UX Design involves user research, interface design, information architecture, usability testing, and continuous improvement, ensuring the product meets user needs while achieving business objectives. On the other hand, UI Design focuses on the product interface, connecting users to the product through high-fidelity wireframes that validate ideas before coding, avoid additional costs, and serve as specifications for developers.
User research, analytics & testing
User research involves understanding user needs through activities like surveys, interviews, and observations, helping designers make informed decisions. Analytics, using tools like Google Analytics and Hotjar, assesses user behavior to identify areas for improvement. Testing, including usability and A/B testing, involves real users to identify issues and validate design decisions. Designing for accessibility ensures inclusivity for users, emphasizing the importance of adherence to guidelines like Web Content Accessibility Guidelines (WCAG).