Nudge case study

How we electrified the energy industry's recruitment

It's the story of how we went from an idea about creating a grand recruitment platform for the energy sector to an MVP that simply works.

Client:
Nudge
Industry:
Energy Green Energy Sector
Scope:
product design branding MVP development usability testing
Technologies:
.NET Core React

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01 The Big Nudge Theory

The beginning of the universe was the Big Bang. The genesis of Nudge actually started with Darren.

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MEET THE HERO

Darren has over 20 years of experience in an international energy sector.

The problem he knew was finding the right engineers for contracts in the oil and gas industry. How to invent a solution that is relevant and gets with the times?

All Darren needed to be over the moon was to meet someone with whom he could build a digital product from his idea. At that point, CSHARK took the stage.

WHAT IS NUDGE?

Nudge is a marketplace that simplifies introducing freelance contractors to companies.

A contractor can create a profile and present their skills, expertise, availability, and rates. On the other hand, companies enter the community of experts that allows finding the right skillset at the right time. As simple as that.

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HOW DOES IT WORK?

Nudge supports companies throughout the recruitment and contractor billing process.

The automated matching system shortlists candidates perfect for the job. Companies can compare freelancers' profiles, check their work history, rates and view one-way video interviews.

Once they’ve decided to hire, they can onboard their candidate and provide a timesheet and payment solution through a digital wallet system.

01 The challenge

There are many straight-forward industries, however Energy certainly isn't one. With great tradition and a slow-but-steady pace of development, digitalizing a previously long and tiresome process was an ambitious task.

What could we do with a great idea that addresses a problem in an industry the founder knows inside out?

We decided to translate this concept into a digital product that has the potential to succeed in the market.

The Approach
  • cshark_case-study_nudge_vector (8)
    Think big, but start small. We wanted to apply this approach and keep our solution simple as it can be. An MVP, after all, means minimum cost, maximum value, right?
  • cshark_case-study_nudge_team-2
    The interdisciplinary team provides a diverse and valuable perspective. That’s why we invited to the product design workshop decision-makers and industry experts from the client side and the CSHARK team: product designers, analysts, architects, software developers, and branding experts
  • cshark_case-study_nudge_shield-1
    When creating a product, open communication, trust, and keeping things in perspective are essential. That’s how we work out the best solutions effectively and with a great deal of enjoyment.

01 The process

THE PRODUCT PATH

At the beginning of projects, we don't just think about the product and code itself, locked in a bubble. We think about whether the idea has a chance to achieve a product-market fit.

That’s why we start by questioning the concept and the business model. Will customers be interested in it? Will they be willing to pay for it? What is the competition like? What do actual users need?

At this point, we use various research methods and work in workshop-style scenarios to achieve a full understanding of how we want to create a digital product.

THE TECHNOLOGY PATH

As a result of research and product design workshops, we create a prototype and conduct user validation interviews. And only now, we decide which technology is the most efficient.

In Nudge’s case, we decided to create an MVP as a scalable monolithic app based on .NET Core and React. A good foundation for years to come seemed a better choice than potentially overhyped solutions.

THE PROCESS SUMMARY
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    Product
    Discovery

    Research,
    user studies,
    analysis

  • cshark_case-study_nudge_idea-1
    Product
    Innovation
    Challenging the product idea
  • cshark_case-study_nudge_blueprint-1
    Product
    Strategy
    Product roadmap, value proposition
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    UX
    Design

    Lo-fi mockups, clickable prototypes

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    Usability
    Interviews
    Prototype usability study
  • cshark_case-study_nudge_writing-1
    Branding
    Essentials
    Brading sprint, visual style brief
  • cshark_case-study_nudge_graphic-design-1
    High Fidelity
    UI Design
    Hi-fi product designs
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    Product
    Development
    First MVP
LESSONS LEARNED

We’re continuously eager to learn from new projects. These takeaways are no-brainers, but easy to forget in reality.

  • Don't take anything for granted. Every little piece of the scope is worth verifying and communicating to be on the same page with our client.
  • Every time you change something in the roadmap, make sure that the entire team and the client have the same understanding.

The set of workshops was a great way not only to challenge the idea, but also to align the whole team and build partnership.

01 The result

Summary
  • cshark_case-study_nudge_shuttle-3 (1)
    Launched

    Q1 2021

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    Market

    The United Kingdom

  • cshark_case-study_nudge_money-1
    Cost

    $50-100k

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    Dev. time

    6 months

  • cshark_case-study_nudge_team-2
    Team

    2 programmers

    1 project manager

    2 product designers

    1 software architect

  • cshark_case-study_nudge_magic-wand-1
    Services

    product design

    user testing

    branding

    MVP development

What I liked in the first place about working with CSHARK was complete honesty and transparency. The team was fully committed to the project's success and took the time to understand the industry and what we want to achieve. CSHARK also consistently explained the technical approach. This helped us to understand the reasons behind decisions which kept us on the same page. Finally, CSHARK was the only company that responded to all of our needs and recommended what worked well for us and their technical preference. Thanks to all the team, you delivered above and beyond!

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Darren Nicol
CEO and Founder of Nudge

01 What’s next

After a successful market launch, we are looking forward to further app development and supporting Nudge.

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